Since Maytag was much smaller than the full-line producers, the company decided to limit itself to the manufacture of washers and dryers, alongside marketing ovens and refrigerators built by other companies, as a small, premium-brand manufacturer. These included 'full-line' manufacturers such as Whirlpool, General Electric, and Frigidaire, who built not only washing machines and dryers, but also refrigerators, stoves, and other appliances. In response, other full-line appliance producers began to compete with Maytag in the white-goods consumer market. Maytag first entered the commercial laundry field at this time, manufacturing washers and dryers for commercial self-service laundries and commercial operators. During the Korean War, the company again produced parts for military equipment, although washing-machine production continued.ĭuring the 1950s, the 'white goods,' or laundry and kitchen appliance industry, grew rapidly. In 1946, Maytag began marketing a separate line of ranges and refrigerators made by other companies under the Maytag name. In 1946, production of washing machines was resumed in 1949, the first automatic washers were produced in a new, dedicated factory. During World War II, the company participated in war production by making special components for military equipment.
At his father's death in 1940, Fred Maytag II, grandson of the founder, took over the presidency. The company was able to beat the strike because of the intervention of four military companies, including a machine gun company, of the 113th Cavalry Regiment, Iowa National Guard. In 1938, Maytag provoked strikes by the company's workers because of a 10% pay cut. During the Great Depression of the 1930s brought a new trend of burning old cross clothes lines and the company was one of the few to make a profit in successive years a gain store it was not. In the early 1930s, photographer Theodor Horydczak took pictures of the plant and some of its workers. In 1925, Maytag Washing Machine Company became Maytag, Inc. The Maytag Washing Machine Company was founded in 1893 by businessman Frederick Maytag.
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